What needs to change?
Define the business challenge, the audience, and the outcome we’re working toward.
GP5 CONTENT ENGINE
Bring your brand’s
next chapter into focus.
Turn what makes your business valuable into a story people understand, remember, and act on.
Strategy, content production, and continuous learning in one ongoing partnership. We get to know your business, test the right ideas, and create content with a clear purpose.
Book a strategy callCampaigns from $15,000 · Strategy first · Human-led storytelling
See how the engine worksA CLEAR PURPOSE. A SUSTAINED EFFORT.
Great content starts with better questions.
What should we test?
Turn assumptions about your message, offer, or audience into focused campaign hypotheses.
What are we learning?
Use audience response and business signals to decide what to improve, repeat, or retire.
CONTENT
ENGINE
DiscoveryStrategyCreationPublishingLearningENGINE
THE APPROACH
Your story deserves
more than a posting schedule.
A beautiful video can capture attention. A purposeful campaign gives that attention somewhere to go.
Content Engine connects your business goals to the stories you tell. We start with the problem, build a roadmap, and produce the assets that help your audience understand why you matter.
Every campaign gives us more context. Every review helps sharpen the next move.
Know the business. Find the story.
Create. Learn. Refine.
Create. Learn. Refine.
ONE SYSTEM
From business insight to purposeful content.
A clear roadmap, a consistent creative effort, and room to adapt as we learn.
Get inside
the business.
Gather client intel, review existing assets, understand customers, and define the goals.
Business & audience brief
Give the work
a direction.
Agree on the problems to solve, the hypotheses to test, and the channels that make sense.
Strategy & campaign roadmap
Put the story
into motion.
Produce and adapt video, written, and visual content around the agreed campaign plan.
Purpose-built content assets
Make the next
move smarter.
Review results, share findings, gather new intel, and adjust the creative direction.
Insights & next actions
THE CREATIVE WORK
One clear story.More ways to connect.
The strategy determines the format. Your audience determines where it belongs.
A campaign can bring together a central brand story, interviews, product explainers, customer stories, short videos, posts, and visual assets. We agree on the mix, quantity, and production requirements before work begins.
Explore GP5’s work01
Make it clear.
Brand films · Product explainers · Founder stories
02
Make it relevant.
Interviews · Customer stories · Educational content
03
Keep it moving.
Short videos · Social posts · Campaign visuals
CHOOSE YOUR ENGINE
Build momentum.Deepen the insight.
Start with one focused challenge or build a longer partnership. More time gives us more opportunities to understand your business and refine the work.
BASIC
Find your focus.
$15K–$30K
Total campaign investment
A focused campaign built around one business problem or hypothesis.
- Campaign duration
- 3 months
- Active content
- 2 months
- Focus
- 1 hypothesis
- Discovery and business brief
- Strategy and execution roadmap
- Content production and campaign execution
- Two strategy meetings each month
- Performance review and next steps
ADVANCED
Build momentum.
$30K–$60K
Total campaign investment
A sustained effort to explore more ideas and refine your message over time.
- Campaign duration
- 6 months
- Active content
- 5 months
- Focus
- 3 hypotheses
- Discovery and business brief
- Strategy and execution roadmap
- Content production and campaign execution
- Two strategy meetings each month
- Ongoing testing and creative refinement
PRO
Go deeper.
Let’s scope it.
Custom campaign investment
A year-long partnership for deeper business insight and a sustained content presence.
- Campaign duration
- 12 months
- Active content
- 11 months
- Focus
- 6 hypotheses
- Discovery and business brief
- Strategy and execution roadmap
- Content production and campaign execution
- Two strategy meetings each month
- Long-term learning and creative refinement
Final scope and pricing depend on campaign duration, the quality and readiness of existing assets, production requirements, and the pace of execution. Deliverables, channels, and any media spend are agreed before launch.
MEASURE WHAT MATTERS
Attention is a start.Understanding is progress.
We choose KPIs around your goals and establish a baseline before publishing. The question is always: what does this tell us about the next decision?
Success measures are agreed for each campaign. Results depend on the audience, offer, distribution, and sales process.
Awareness
Relevant reach, video views, and audience growth.
Engagement & understanding
Watch time, completion rate, saves, shares, and meaningful comments.
Intent
Website visits from content, engaged sessions, and CTA clicks.
Business opportunities
Qualified inquiries, booked conversations, and content-assisted opportunities where attribution is available.
A WORKING PARTNERSHIP
We bring the engine.You bring the inside view.
Two meetings a month keep the work connected to what’s really happening in your business.
We share findings, ask better questions, and decide the next steps together. Be as involved in the creative process as you want, with clear responsibilities that keep the campaign moving.
GP5 handles
Research, strategy, creative direction, the agreed production and publishing scope, and performance reviews.
Your team contributes
Business context, required assets, access to the right people, and timely feedback and approvals.
We agree together
Goals, deadlines, approval owners, and a respectful working rhythm. Changes in pace or scope are discussed before they affect delivery.
WHY GP5
Storytelling craft.Business curiosity.
Built on more than 15 years in production and post-production.
GP5 brings filmmaking, editing, and creative strategy into the same conversation as your business goals. We care about how the work looks, what it says, and why someone should care.
From sports and adventure to technology and mission-driven brands, the starting point is the same: understand the people behind the business and the people it serves.
Your content builds understanding.
Your outreach starts conversations.
Together, they reinforce the story.
Explore Outreach Engine Your outreach starts conversations.
Together, they reinforce the story.
A LITTLE MORE CLARITY
FAQ
What exactly is Content Engine?
A campaign-based partnership combining business discovery, content strategy, production, publishing, and ongoing learning. We agree on the specific scope around your business goals.
What do you mean by a hypothesis?
A specific idea we can test. For example: “Showing our product in a real customer’s workflow will generate more qualified interest than listing its features.” We define the audience, content, and success measures before testing.
How many videos and posts are included?
The mix and quantity are defined in the campaign roadmap. A production-heavy brand film and an interview-led social campaign require different resources. We confirm the deliverables, formats, channels, and schedule in your proposal.
Why is there one fewer month of active content?
The opening phase is dedicated to gathering intel, defining goals, reviewing assets, and building the brief and execution roadmap. The remaining months focus on content, publishing, and refinement.
What affects the price?
Campaign duration, asset quality and readiness, production complexity, and speed. The ranges are campaign totals, not monthly retainers. Pro is scoped individually.
How involved do we need to be?
We meet twice a month. Your team provides business context and required assets, makes relevant people available, and approves work on the agreed timeline. You can participate more closely in the creative work if you prefer.
Does this include Outreach Engine?
Outreach Engine is a separate service. The two can work together: Content Engine develops your story and content; Outreach Engine helps connect that story with relevant decision-makers. Any combined scope is agreed in your proposal.
Do you guarantee views, leads, or revenue?
No. We commit to an agreed strategy, creative scope, execution, and transparent review. Performance also depends on your offer, audience, distribution, budget, and sales process.
LET’S FIND YOUR FOCUS
You have a story worth telling.Let’s give it a direction.
Bring your business challenge. We’ll talk through what a focused content campaign could do for you.
Book a strategy callCampaigns from $15,000 · Strategy first · Human-led storytelling